Practice Areas

DeForest’s Intellectual Property Law area stands out for its high level of specialization in intellectual property matters and for its knowledge of other areas of the Firm. 

We stand out as experts in complex litigation, knowledge of new technologies, and new business models, allowing us to establish solid communication with our clients and anticipate their needs. 

Our team has extensive experience in the following practice areas:

• • Trademarks. We have experience in the design, management, and defense of trademark portfolios and strategies at the national and international level, with a clear commercial focus and in-depth knowledge of the industry.

In litigation matters, we support our clients in court proceedings relating to trademarks, designs, domain names, and unfair competition.  

In non-litigation matters, we advise on the commercialization of rights, franchises, distribution agreements, licenses, merchandising, and joint ventures.

• • Inventions, plant variety, and trade secrets. We have extensive experience in protecting inventions, designing strategies, and drafting collaboration agreements for the joint development of research, development, and innovation projects, as well as technology transfer agreements (including patent licensing agreements, know-how, assignment, and new product development). We also offer the design of legal strategies for spin-off projects and/or technological joint ventures, as well as for the protection of commercial and industrial secrets.
  • Copyright. We offer our clients specialized advice in the following industries: television, film, radio, theater, fashion, design, advertising agencies, media, technology and social media companies, cultural and sport events, museums, architecture, publishing, music, audiovisual, software, and video games. 

We offer our clients our experience in contracting, copyright clearance, reservation of exclusive rights, and negotiation with various collective intellectual property rights management entities. We also provide comprehensive advice on all types of legal and arbitration proceedings relating to copyright. Likewise, we can assist with copyright protection through actions at the National Copyright Registry.

• • Privacy, personal data, and freedom of expression. We provide advice on the right to honor, privacy, and personal image, as well as personal data protection and the exercise of the right of reply.
  • Advertising and marketing. We provide advice on the legal aspects of advertising campaigns, promotions, product placement, ambush marketing, and the organization of major events. We also handle the negotiation and drafting of contracts with creatives, sponsorship, and advertising.
  • Entertainment and Sports. We offer legal advice to athletes, artists, and entities operating in the sports and entertainment sectors.

We have extensive contractual experience in the commercial exploitation of image rights in the sports and entertainment industries. 

We offer our clients a range of legal services in this area, including:

• • Entering into contracts between athletes and clubs (hiring, loaning, and transferring athletes).
  • Sports brands.
  • Disciplinary proceedings.
  • Contracts with sponsors and sponsorship contracts.
  • Exploitation of image rights.
  • Exploitation of broadcasting rights.
  • Agents and contracts between artists and production companies, record labels, and representatives.